

The reprise stamp font is used to conform to generic conventions such as a mysterious atmosphere, distress and suspenseful moments.The use of white against black suggests the tainting of innocence. The title was placed right at the end which is an unconventional of an opening sequence. By doing this it confused some people as the thought it made the opening look like a trailer.

Setting/location:
As a group we choose to keep the setting ambiguous so that it follows the generic convention throughout the opening sequence and to help stimulate the atmosphere felt in an experimenters surroundings. From my product research; Se7en used a lot of ambiguity through extreme close-up's shots which would
not give the audience to much knowledge about the antagonist.
Camera and framing:

Editing:
Cross-cutting was the main editing technique used between the experimenter and the participants. This creates a sense of distress on the audience as we know that the editing is used to suggest a link between the two scenarios. This link could be something the experimenter has planned which the participants are not aware of however the audience are.

Props:
The advert at the beginning of the film is an idea drawn from 'The Experiment'. It helped suggest to the audience what the plot could involve. Also the use of the white lab coat and latex gloves helped inform the audience of the experimenter profession.
Characters and sound:
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