Showing posts with label Audience Research. Show all posts
Showing posts with label Audience Research. Show all posts

Sunday, 24 March 2013

Audience Feedback

I also showed our opening to a few family members to get their opinion on it and one said "I want to know what's going to happen next" and another said "where's the rest?". They were both within the age range of our target audience so this was a good sign! We must be on the right track...

Audience Feedback on Locked In (rough cut)

Overall we felt we had received really positive feedback and were really happy with the response from the rest of the class. 


What the audience liked:

* The voiceover because it helped set the dark tone
* Smooth tracking shots
* The soundtrack creates a creepy atmosphere
* The title at the end creates an edgy feel as it comes into focus along with the shaky effect
* The ambiguous experimenter 

What the audience felt we could improve on:

                                                                                                                                                                        
- Be more dramatic with the titles. (we thought about speeding them up to give the end more impact)
- Reminds people of a trailer. (we thought fading to black contributed to this so we decided to cut to black instead. We also thought it was to do with the fact that we hadn't added in credits yet.)
- Too much soundtrack. (we thought about taking away some of the synth within the soundtrack because there are quite a few synth effects which possibly makes it sound slightly overwhelming!)
-The framing of the shot where Aisha bursts through the doors towards the end is unequal and also looks unrealistic as she's meant to be running in a hurry but she just stops halfway through the shot and then carries on. (we are going to reshoot this shot)
-The titles at the end go on for too long. (we are going to speed it up and cut to black)










Monday, 4 February 2013

Vox Pop



From our vox pop we gained the information of what our target audience expect to be in a thriller and some thrillers that they know. This has helped to get an idea of what we could include in our thriller opening.

Friday, 1 February 2013

Audience Research


Twenty questionnaires were printed and handed out to help inform use of public opinion. After tallying up the results of our audience research we decided to go on excel and convey them in bar and pie charts.
We realised that our questionnaire weren't fully representative as most of the respondants were female and there was not a balance between both genders, therefore we chose a balanced cast of 3 males and 3 females.


According to this bar graph, the seemly age range for our thriller is 16-20 years old. This indicates that we could apply some generic conventions of a teenager in the film. However in our questionnaires we also asked how they are presented in the public and most replies believed that they were stereotyped critically because of there age.
Our audience enjoy both mainstream and independent companies but from the pie chart we can tell that mainstream was the most popular. This would mean that our group should aim to include mainstream conventions to appeal to a greater amount of the audience. Nevertheless we should not forget that there still is a large amount of people who prefer independent and to appeal to them we need to try and balance out the right amount of mainstream and independent conventions.
A great amount of the audience chose comedy as their favourite genre. At first we did not know how to interpret these findings. As we conducted more product research and studied what films are also aimed at our target audience we came across ‘The Breakfast Club’ – a cult comedy.  We decided to include the idea of a group of teenagers.

The results show that a significant amount of our audience have got Facebook accounts. This indicates that this social networking site is the greatest way to let people know about our thriller. Although there still is a great deal of people who are on Twitter, the majority of the participants had both Facebook and Twitter.