'The Experiment' is closely related to the storyline of our film whereby a group of participants take part in a highly unethical psychological experiment. What we took from this trailer was the idea to include a close up of the newspaper advertisement for the experiment. We thought this was a good shot to include because it sets the tone and puts the context across. It also creates a slightly disturbing atmosphere and a tense, unnerving start to the film. We all jumped on the idea to make this our initial shot which we think works well because it starts off as a close up but the ad is then swiftly swiped away by one of the characters to reveal that it was stuck on the fridge. This is accompanied by a sharp sound effect to represent the dark and dangerous experimenter which becomes apparent throughout the sequence.
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