Our initial storyboard contained a wide shot showing our lead protagonist pulling the ad off the fridge between shots 3 and 4. We decided to remove this as we found that the close up of the ad being removed from the fridge added conventional mystery as the audience, at this point, do not know who removed the ad and also enabled us to add a creative title onto the shot.

We also used match cuts for shots 20 and 21. The different tracking shots fade into eachother to show that the people in the polaroids are the people who are waiting in the waiting room.
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